Fitness & Health

Dr Doireann O’Leary – Breaking Boundaries and Personalised Hair Care


Dr Doireann O’Leary, 32, opened her Instagram account in 2018, she has been a breath of fresh air by breaking down boundaries between patients and doctors with her openness and transparency. Her sharing of important medical advice in a relatable, engaging way plus insight into her personal life has won her a legion of followers – 170k to be exact.

One of the reasons why Doireann started her account was to dispel the idea that medical professionals were unapproachable.  Another was that there were so many health claims and so much misinformation online that she decided to correct it herself. It was a much more personal approach.

She has stated that her patients are made up of mostly younger women and girls, possibly attracted by her openness and empathy, not to mention her innate sense of style.

Her decision to enter the world of medicine was clearly the correct path for her. But her passion for style and her looks, however, was something that she only really felt truly comfortable with as her confidence grew with time.

Recently Doireann as partnered up @functionofbeauty hair care which finds the hair care that suits your hair because everyone’s hair type is unique. 

"Function of Beauty" is the First Custom Hair Care Brand. Paraben, Vegan & Cruelty-Free made with high-quality ingredients.

All you do is to complete a hair questionnaire where you input all of your hair characteristics - hair type, structure, scalp moisture level as well as selecting your hair goals and preferred scent, even down to naming your unique formula. They process your answers to determine the unique blend of clean ingredients needed to address your specific needs, goals, and preferences (because sometimes you need a team of eco-conscious MIT-trained scientists + engineers to help you with your care regimen).

Once completed, the perfect shampoo, conditioner and treatment are then delivered directly to your door.  


Head to @dr.doireannoleary to grab 20% off your custom formula or  Use code ‘DOIREANN’ @functionofbeauty

Sep 23, 2020
Fitness & Health

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