50 SHADES OF BEIGE! New map reveals the beige scale of the UK's carpets
It may have been a grey 2020, but according to the latest carpet colour scale of Great Britain, 2021 is all about being BEIGE.
Floor specialists, Tapi Carpets & Floors, asked 2,000 Brits about their carpet preferences; what they have in their homes and what colours they secretly love. And it would appear, while many homes currently adhorn grey floors, it’s earthy, beige carpets that are fast becoming the most desirable.
A new map reveals nearly two thirds (61%) of British homes have “beige scale” carpet. Up in the North West and areas of Scotland, grey is the most dominant colour, with a gentle fade from the Midlands to the South East in an array of ‘French whites’, ‘Mahogany’ and ‘British Tans’.
From the psychedelic sixties of The Queen’s Gambit to Bridgerton’s signature blues, the survey also revealed Brits are hankering for the return of coloured carpet.
The research, commissioned by Tapi Carpets & Floors, found one in 10 people have been inspired by TV shows to add colour into their home décor, with nearly 20% confessing to a love of ‘Guardsman’ red and ‘Peacock’ blue.
And just under a third claimed to have once again reclaimed a love of patterned, textured or striped carpets – with popularity surprisingly surging in the under 30s.
Brits may believe beige carpets are this year’s must-have interiors trend, but more than a quarter are also opting for wooden look or smooth floors in their homes to provide a functional, multi-use space.
Commenting on the research, Brand and Communications Director at Tapi Carpets & Floors, Johanna Constantinou, said: “Lockdowns have forced many people into the great outdoors, to reconnect with nature and bring the outside in. This is reflected in the home with a rise in warm, earthy tones and a surge in beige based interiors.
“Interestingly, people are also embracing creativity in their homes, reclaiming their love of patterns, textured and coloured carpets or patterned vinyl flooring. In a world where trends are often driven by Instagram and Pinterest posts, young homeowners are proving to be more open to exploring colour than the generation before them. Something we believe we will see more of in 2021 across both carpets and flooring.”
As Brits remain housebound, a quarter claim to have more disposable income to spend on home interiors than ever before.
Johanna continued: “It’s clear the pandemic prompted people to invest in their homes and it’s likely this is to continue. In fact we have already seen a 65% rise in searches for carpets in January as people look to replace their carpets and flooring and explore new options to cope with spending more time in their homes.”
As more people struggle with working from home, home-schooling or a combination of both one in 10 said they worried about colleagues seeing their “ugly home interiors”, and have even decorated a smart backdrop to make their home look more impressive.
Today 42% claim flooring determines the look and feel of people’s home décor choices meaning flooring has become one of the most important decisions you can make when creating an interiors scheme.
Tapi Carpets & Floors is the UK's fastest growing carpet and flooring retailer. It was founded in 2015 and has over 140 stores nationwide. Its team of expert floorologists are specialists in carpet, vinyl, laminate, luxury vinyl tiles and planks, plus all the accessories and underlays you need to get that perfect finish. Tapi has launched smart new ways to shop during lockdown including an order direct service, free samples, free home visits, a flooring visualiser and live video appointments.